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This is a guest post by Kate Thora. Kate is a Senior Content Specialist for BizSet.com – an online database of company information. In her free time, she loves to catch up with the newest trends on her favorite industry blogs.
7 Ways to Direct Traffic from Facebook To Your Blog
Everyone talks about the benefits of social media marketing. And, without doubt, it’s really important to any enterprise. But unless you’re harnessing your social media pages to meet your ultimate objectives, you’re wasting a lot of time and energy posting on them.
Nevertheless, if your aim is to direct traffic to your blog, there are plenty of ways to achieve this. Here we look at one of the most popular social media platforms, Facebook, and discuss seven ways to direct traffic from Facebook to your blog.
1. Craft Your Post Taglines
You’ve probably spent a fair amount of time crafting your blog post. Whatever you do, don’t forget to put similar thought into your Facebook posts. The tagline you write can have a huge effect on whether a follower clicks through to your blog post or scrolls on by. You should try to write a compelling but accurate summary of your blog post. Don’t overdo it with the clickbait, though. Whilst something sensational may get people to click, they’ll soon bounce away from your site when they see the content doesn’t reflect what was described.
2. Think About Blog Titles and Images
Your title and, especially, image will form a major part of your Facebook post. They need to attract your followers’ attention and encourage them to click through to your blog. You could play around with different images and determine which gets the most engagement. Is it an image including a person? A building? A diagram? Conduct a little research to hone your Facebook style and generate more traffic.
3. Post Good Quality Content Regularly
This goes for both your blog and your Facebook page. The more good quality content you post on the former, the more you’ll have to post on the latter.
4. Create A Call to Action Button
The call to action button is a great way to lead your Facebook followers to your blog site. It’s a feature included with Facebook and allows you to place a button at the top of your page, next to the Like button. You could keep it simple and use the button to link to your blog. Or you could link to an email sign up or subscription page to turn those leads into regular readers. Either way, it’s an easy way to get more Facebook fans onto your site.
5. Link Everywhere you Can
If you do use a CTA or if you link to your blog in your Facebook posts, you can use more than a generic link. For example, put a link to the most recent post on your About page. And don’t be afraid to link to a popular title more than once. Just leave a week or two before you post your second link.
6. Include Sharing Buttons on your Blog
You should aim to make your blog posts as shareable as possible. That means creating excellent content. But it also means making it easy for readers to share the posts they like. Include social media sharing buttons at the top or bottom of each blog post page. Readers can then click and share easily, meaning their Facebook page may end up directing more traffic to your blog too.
7. Advertise
Whilst your free Facebook page can work wonders in directing traffic to your website, a little paid advertising goes a long way too. We can’t be 100% sure of the Facebook algorithm and how many people it decides to show your posts to. Paid Facebook advertising is a safer bet, even if it’s just a couple of dollars. Next time you have a really compelling blog post, pay to advertise it to a world beyond your Facebook followers. You’re likely to get new Facebook followers and blog readers as a result.
In Conclusion…
Promoting your blog through Facebook requires considerable thought and time. You can’t just post a link each time something new appears on your blog and expect your Facebook followers to come flocking. Instead, carefully crafted Facebook posts, clever linking strategies, and a little paid advertising are needed to help you drive blog traffic and achieve your goals.
[tweetthis]7 Ways to Direct Traffic from Facebook To Your Blog[/tweetthis]
Charles Yallowitz said:
Reblogged this on Legends of Windemere.
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Charles Yallowitz said:
How much are Facebook ads going for these days?
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Nicholas C. Rossis said:
I usually boost posts for around $5.
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Charles Yallowitz said:
How well does that work? For some reason, I end up seeing it closer to $50, but maybe they’re selling me the bigger packages.
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Nicholas C. Rossis said:
We may be talking about two different things here. Facebook ads are for, say, your book. They will show the ad to an audience you define. I spend some $40 each month on those promoting Pearseus. Here’s the link to my ad: https://www.facebook.com/446110698828755/posts/1161084793998005
Boosted Posts, on the other hand, are aimed at your own followers; i.e. people who have Liked your Page. I usually spend another $10-20 each month on those, as they give good results without much effort. This is mainly because they are aimed at people who are already interested in you. The only problem is, I do this to notify people of special news like promos etc. And the downside is that people who were following me used to be able to see this kind of posts on their timeline without me having to pay for the privilege.
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Charles Yallowitz said:
Got it. Feels weird that I need to pay to get people who already follow me to see what I’m doing. It’s like people signed up for free, but get nothing unless I put up enough neon signs to be seen from space.
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Nicholas C. Rossis said:
Yep. And you get stuck with the power bill.
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Charles Yallowitz said:
This is why we need to train hamsters and guinea pigs to run on wheels attached to the side of the house. If those won’t work then maybe robotic antelopes.
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Nicholas C. Rossis said:
We tried that for a while. The robotic lions ate them all.
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Charles Yallowitz said:
The trick is to only build the prey animals and leave the predators in the planning stage.
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Nicholas C. Rossis said:
Dang. I’ll know for next time. This one, it all went pear-shaped when the dinosaurs ate them all. We had to instigate a full-blown comet-based natural disaster to get rid of those.
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Charles Yallowitz said:
That explains what happened to Atlantis.
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Nicholas C. Rossis said:
I thought those were the Dawn Fangs?
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Charles Yallowitz said:
Nah. Clyde and his people aren’t that type of vampire. Causing widespread destruction is just asking for the gods to retaliate.
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The Story Reading Ape said:
Reblogged this on Chris The Story Reading Ape's Blog.
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OIKOS™-Redaktion said:
Reblogged this on Die Erste Eslarner Zeitung – Aus und über Eslarn, sowie die bayerisch-tschechische Region!.
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Elle Knowles said:
This is the first positive thought I’ve heard about paying for Facebook advertising. I’ve often thought about doing so and this may have convinced me. Also, my blog posts automatically on Facebook, which is very convenient, so unless I cancel that and post myself, after publishing, adding great tagging lines isn’t an option – unless I post again manually. I’ve often thought of doing just that too. Great article! ~Elle
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Nicholas C. Rossis said:
Thank you, Elle! I hope it works out for you in practice as well 🙂
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kimwrtr said:
Reblogged this on Kim's Author Support Blog.
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Anna Dobritt said:
Reblogged this on Anna Dobritt — Author.
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Carl D'Agostino said:
Explain #4. I do not see how to do this.
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Nicholas C. Rossis said:
Perhaps an example will make it clearer: if you go to my Facebook Page (https://www.facebook.com/NicholasCRossis/), you’ll see that, right under the photo of my books, at the right, you get a “Shop Now” button. That’s called a CTA-Call To Action. It takes you straight to Amazon, where you can buy my books.
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marymichaelschmidt said:
Reblogged this on When Angels Fly.
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