IceCube Marketing has recently shared an infographic that explains how to use six principles of influence in online marketing. These can be of special interest to authors, as they are aimed specifically at digital sales and come with simple-to-follow ideas for using them:
Interesting principles. The goofball in me was going to joke that you can also create ‘Scarcity’ if you eliminate all other books. Then I realized there are actually people out there who attempt such a feat. Maybe Amazon should implement a Battle Royale between authors. Winner gets a #1 spot on a Top Ten list and 2 free movie downloads for Prime. 😛
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And the whole thing will be shown live on Amazon! Love it 😀
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Be funny if that happened and Netflix got the rights first. 😛
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😀
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#4 is my favorite. It always makes me happy to promote someone else’s work. Thanks for sharing, Nicholas.
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That’s why you’re the best, Jan 🙂
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Reblogged this on Kim's Author Support Blog.
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Reblogged this on Chris The Story Reading Ape's Blog.
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Thanks so much for sharing, Nicholas! 🙂
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A pleasure! Thanks for reading 🙂
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Where would you use these, Nicholas? Presumably the first two relate to pricing but where do you use the others? On your blog or in your blurb?
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The third one can also work in your blurb. You can also share reviews and awards on your social media. The 4th one and the 6th one are crucial to non-fiction authors. And the 5th one works across all of your social media!
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Thanks
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Reblogged this on Author Don Massenzio and commented:
Check out this helpful post from Nicholas Rossis’ blog with an Infographic that depicts how to Sell More Books Using the 6 Principles of Influence
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Thanks for the good information, Nicholas. 🙂 — Suzanne
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So glad you found it useful, Suzanne! Thank you 🙂
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