Design Advisor recently created an Infographic describing how the psychology of color can impact your website conversions. In simple words, how using the right color can help you sell your product.
Right away, it occurred to me that this would be a great share for anyone interested in finding out more about the ways colors can help with a book’s or author’s identity.
For example, within 90 seconds, a potential reader will have made up their mind whether they like your book or not. Up to an astounding 90% of that choice will be color-based! Which makes sense if you consider that almost 85% of people buy a product based on its color.
So, what exactly does each color convey and which emotions does it trigger in readers? Check out the Infographic below to find out!
bridgittelesley said:
Reblogged this on 🦉Pizzazz Book Promotions and commented:
Super post Nicholas! Thank you, Bridgitte
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The Story Reading Ape said:
Unfortunately, they chose a black background and included grey and white text which cannot be read by many people who have dyslexia, or vision issues (like me), Nicholas.
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Nicholas C. Rossis said:
I’m so sorry to hear that, Chris! Because of my day job, I tend to stick to WAI principles, as many public contracts demand it. So, it’s usually white background and dark, large fonts with a sharp contrast for my blogs/websites. But, to be honest, I rarely think about how important that is to some people. Thank you for the reminder!
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The Story Reading Ape said:
White, or preferably, off white, with black or strongly coloured text is much easier to read 😀
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Nicholas C. Rossis said:
Thanks for sharing that, I take it that a bright white background gets tiring after a while? Mind you, it sounds like you’re describing my WordPress site, so that makes me happy 🙂
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The Story Reading Ape said:
And mine, Nicholas 😃
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Staci Troilo said:
This is great info, but my old eyes are struggling with some of it, too.
When my daughter was young, she got headaches from the bright white pages. There were a few years where teachers had to copy her worksheets on pastel paper to prevent that. The eyes and mind are fascinating.
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Nicholas C. Rossis said:
I know what you mean; my eyes struggled a bit with it, too. They could have gone with a better background 🙂
I’m amazed to hear the story about your daughter! I have a similar problem with computer screens being too bright.
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Staci Troilo said:
She still gets headaches when she reads. So does my husband. I think she inherited that problem from him. He was that way all his life, too.
My vision gets blurry by the end of the workday, sometimes even before I’m ready to stop. I have to keep my screen fairly dim, and when I read on my computer or phone, I use a sepia tone to help. Getting old is rough. lol
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Nicholas C. Rossis said:
Lol–tell me about it 😀
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amreade said:
Thanks for the information. That’s a lot to digest, but when I think about what I see in stores and advertising, it makes sense.
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Nicholas C. Rossis said:
There is a whole science behind it all, isn’t there? Funny thing is, even though I’m aware of some of it, I still make impulse buys 😀
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amreade said:
Don’t we all??
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Charles Yallowitz said:
Reblogged this on Legends of Windemere and commented:
Heard a little about this before, but this has a great amount of details for something we probably don’t think much about.
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rijanjks said:
Thanks for such an informative piece, Nicholas. I’ve always believed colors can incite certain emotions and reactions. This is great!
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Nicholas C. Rossis said:
Thank you, Jan 😀
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kimwrtr said:
Reblogged this on Kim's Author Support Blog.
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Anna Dobritt said:
Reblogged this on Anna Dobritt — Author.
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Don Massenzio said:
Reblogged this on Author Don Massenzio and commented:
Check out this great infographic with how color can boost your book sales.
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Margaret Welwood (@MargaretWelwood) said:
I enjoyed this and shared it with the Authors Community. Thank you for posting it. One small point: larger font could have prevented the minor headache I have now 🙂
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Nicholas C. Rossis said:
Thank you so much, Margaret! You are right, they went for an odd choice of style, especially given their topic!
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patriciaruthsusan said:
Thanks, Nicholas for this interesting and informative color infographic. 🙂 — Suzanne
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Nicholas C. Rossis said:
Thank you, Suzanne 🙂
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Bryan Fagan said:
Color is power. So true.
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Nicholas C. Rossis said:
It sure is 🙂
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V.M.Sang said:
Fascinating. I now need to look at my website and my cook covers to make sure they are the best colour.
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Nicholas C. Rossis said:
Same here 🙂
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