Even though I’ve personally switched from Facebook Ads to Amazon and Bookbub ones, I’m well aware that Facebook advertising is far from dead. However, every Facebook update seems to change everything, including where you can advertise. Adding to the confusion is the fact that Facebook now lets you advertise on Instagram and Messenger as well as the so-called Audience Network, Instant Articles, and Facebook itself.
If all this makes your head spin, here’s a helpful Infographic, courtesy of Jomel Alos. First published on Spiralytics, it not only describes where your Ad will appear in each of these networks but also explains how to pick your desired network based on your objectives. Do you want to let everyone know your name–aka brand awareness? Facebook and Instagram are best. Do you want to increase sales? Ignore Instagram. And so forth.
Check out the Infographic below and read the full post on Spiralytics for an in-depth analysis of each placement and network.
Great info. Thanks for sharing.
LikeLiked by 2 people
Thank you, Staci 😀
LikeLiked by 1 person
Reblogged this on s a gibson.
LikeLiked by 1 person
Reblogged this on Kim's Musings.
LikeLiked by 2 people
Reblogged this on When Angels Fly.
LikeLiked by 2 people
Pingback: Author Inspiration and This Week’s Writing Links – Staci Troilo
I’m a huge user of Facebook ads. For me, they convert better than Amazon ads. I’ve nearly given up on Amazon ads.
LikeLiked by 2 people
Just yesterday, a friend was asking me how to promote her books. “I don’t know,” I said. “Everyone’s experience is different. All you can do is experiment and go with whatever works for you.”
LikeLiked by 1 person
So true. I did initially only do Amazon ads as I couldn’t figure out how to make FB ads work for me. Now, it’s the opposite! Every day is a new discovery.
LikeLiked by 1 person
Plus, we have the pleasure of building on quicksand: what works now may not work in 6 months’ time 😀
LikeLiked by 1 person
Reblogged this on Author Don Massenzio and commented:
Check out this great post from Nicholas Rossis’ blog with the Infographic: Facebook Ads Placements
LikeLiked by 2 people
Reblogged this on Chris The Story Reading Ape's Blog.
LikeLiked by 2 people
Useful information, Nicholas.
LikeLiked by 1 person
Thank you, Robbie 🙂
LikeLiked by 1 person
Reblogged this on Viv Drewa – The Owl Lady.
LikeLiked by 2 people
Thanks, Nicholas for the good marketing information. 🙂 — Suzanne
LikeLiked by 2 people
Thank you, Suzanne 😀
LikeLiked by 1 person
Thanks for the info, Nicholas!
LikeLiked by 2 people
A pleasure! Hope you find it useful 🙂
LikeLike
Thanks for sharing. Facebooks ads can still be useful if properly done.
LikeLiked by 1 person
True. But with their increased cost, they only make sense if your product is above a certain threshold. Books selling for 99c will have a pretty darn hard time making it 🙂
LikeLike