Even though I’ve personally switched from Facebook Ads to Amazon and Bookbub ones, I’m well aware that Facebook advertising is far from dead. However, every Facebook update seems to change everything, including where you can advertise. Adding to the confusion is the fact that Facebook now lets you advertise on Instagram and Messenger as well as the so-called Audience Network, Instant Articles, and Facebook itself.
If all this makes your head spin, here’s a helpful Infographic, courtesy of Jomel Alos. First published on Spiralytics, it not only describes where your Ad will appear in each of these networks but also explains how to pick your desired network based on your objectives. Do you want to let everyone know your name–aka brand awareness? Facebook and Instagram are best. Do you want to increase sales? Ignore Instagram. And so forth.
Check out the Infographic below and read the full post on Spiralytics for an in-depth analysis of each placement and network.
Nicholas C. Rossis 
Great info. Thanks for sharing.
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Thank you, Staci 😀
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Reblogged this on s a gibson.
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Reblogged this on Kim's Musings.
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Reblogged this on When Angels Fly.
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Pingback: Author Inspiration and This Week’s Writing Links – Staci Troilo
I’m a huge user of Facebook ads. For me, they convert better than Amazon ads. I’ve nearly given up on Amazon ads.
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Just yesterday, a friend was asking me how to promote her books. “I don’t know,” I said. “Everyone’s experience is different. All you can do is experiment and go with whatever works for you.”
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So true. I did initially only do Amazon ads as I couldn’t figure out how to make FB ads work for me. Now, it’s the opposite! Every day is a new discovery.
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Plus, we have the pleasure of building on quicksand: what works now may not work in 6 months’ time 😀
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Reblogged this on Author Don Massenzio and commented:
Check out this great post from Nicholas Rossis’ blog with the Infographic: Facebook Ads Placements
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Reblogged this on Chris The Story Reading Ape's Blog.
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Useful information, Nicholas.
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Thank you, Robbie 🙂
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Reblogged this on Viv Drewa – The Owl Lady.
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Thanks, Nicholas for the good marketing information. 🙂 — Suzanne
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Thank you, Suzanne 😀
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Thanks for the info, Nicholas!
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A pleasure! Hope you find it useful 🙂
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Thanks for sharing. Facebooks ads can still be useful if properly done.
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True. But with their increased cost, they only make sense if your product is above a certain threshold. Books selling for 99c will have a pretty darn hard time making it 🙂
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Goo solid intel. Thanks.
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Thank you! I hope you find it useful 🙂
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