Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the years until I was barely breaking even. So, I finally gave up on it, preferring instead to advertise on Bookbub and Amazon, both of which let me enjoy a much better ROI: I spend around $120-150 each month and make between $300-$450.
So, has Facebook become irrelevant? Many of you have mentioned in the past that you no longer use the medium. Is this part of a general trend?
69 Facebook Statistics for 2019
A few days ago, I came across an Infographic on 99firms.com. This infographic sheds some light on the company’s daily activities. It breaks down its audience by a number of useful metrics, and includes a number of jaw-slacking statistics:
- More than 270 million profiles on Facebook are fake.
- 64% of adults aged between 50 and 64 use Facebook.
- 83% of women and 75% of men use Facebook.
- Facebook Lite has 200 million users worldwide.
- Instagram is responsible for 20% of Facebook’s mobile ad revenue.
- Facebook’s net income was estimated at $5.1 billion as of Q2, 2018.
- The number of monthly active users (MAUs) was 2.23 billion as of June 2018.
- For 67% of marketers, Facebook is the most important social platform.
- Facebook ad spend increases between 1 p.m. and 3 p.m.
- More than 80 million businesses have Facebook pages.
So, no. It looks like Facebook is here to stay. And with Facebook planning its own currency–the Libra, it looks like it’s looking to become the Paypal of the future, as well as its Google.
Everyone and then, I’ll experiment a little to see how Ads perform there. And if I find out something of interest, you’ll be the first to know!
Note: if you can’t view the image, click on it. When it opens in a new tab, click on it once more to enlarge it. Alternatively, view it on the 99firms website.