Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we, writers, excel at.
I realized how big a part in marketing it has become when I saw how much need there is for quality writing during my own freelance writing projects. From Press Releases to web copy and blog posts, firms need writers to produce content. This creates an obvious opportunity for any writer who’s happy with deviating from fiction writing.
Content Marketing Stats
As to how big content writing is at the moment, here are some stats:
- Content marketing is 3 times more efficient in terms of leads than outbound marketing.
- 60% of B2C marketers use content marketing strategies.
- 56% of businesses worldwide intend to spend more on content creation.
- 73% of businesses have a designated employee to monitor content creation.
- 72% of companies say content marketing increases leads.
- More than 80% of marketers plan to spend more on content marketing.
Content Creation Key Points
To illustrate the importance of content writing, Review42 has produced a helpful Infographic on 2019 Content Marketing Statistics. It’s a bit technical but it illustrates several key points:
- There is a huge need for quality writing: content creation is expected to be a $412 bn market by 2021.
- 75% of marketers outsource parts of their content creation.
- While video and audio content is particularly important to 18-28-year-olds, it is far less so for the 44+.
- Combining images and videos with text works best.
- My favorite part was seeing the different kinds of marketing from the 19th century todate!
So, whether you are interested in writing content for companies or in promoting your books through social media, the rule is simple:
The more content you put out there – the better for you!
Nicholas C. Rossis 
Very interesting statistics there Nicholas, thank you. The world is changing very rapidly in most aspects, not the least of which is technology. I struggled with a couple of the acronyms: I presume B2B means business to business, but what is PPC? Also, how would you define outbound marketing? Thanks, Jon 😀
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Apologies; I should never have used acronyms without offering an explanation. PPC=Pay Per Click. It’s the predominant advertising model, whereby you only pay when someone clicks on your Ad.
To me, outbound marketing is any kind of marketing where a company initiates the conversation and sends its message out to an audience. So, basically, traditional advertising, including banners. A more detailed definition is that outbound marketing focuses on existing leads whereas Inbound one focuses on new ones. However, in the context of this article, it basically refers to paid Ads.
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Thanks for explaining this!
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Reblogged this on Wilfred Books and commented:
Freelance writing can have a variety of outlets, so there are many opportunities these days, in addition to the traditional categories of fiction & non-fiction.
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Reblogged this on Legends of Windemere.
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Reblogged this on Chris The Story Reading Ape's Blog.
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Wow, so much to take in. The thought of marketing a book makes my head spin!
Best wishes, Pete.
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Lol–sorry about that, Pete 😀
That’s just the point, though: it’s not just for books. Writers can make a good living without ever writing a book.
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As always very great information Nicholas! Thank you very much, Michael
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Thank you so much, Michael!
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Always a great pleasure, Nicholas. Have to thank you for all the great information, and tipps.
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Reblogged this on Kim's Musings.
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Amazing article! Thanks for sharing such informational article.
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Thank you so much, William 🙂
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Great post!! Content marketing is useful for increasing user engagement.
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Thank you, William! I’m so glad you enjoyed the post 🙂
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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Great post.
I admire you. Thanks for this great and precious information.
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That is so kind of you, Henry! Thank you 😀
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