People often ask me, which social medium should I use for my promos?
While everyone suggests you use social media to promote your book, there are also some cons attached to their use. InSync Media, the awesome people I write for, recently published a post listing the pros and cons of using social media that compares the various media and explains how to best use each of them.
However, my experience has been that there’s no definitive answer to that question. Rayne Hall uses Twitter almost exclusively while I prefer my blog and am rarely on Twitter nowadays. Facebook works for some but not others. It all depends on your genre, whether you write fiction or non-fiction, and your idiosyncrasy.
As I always say, find what works for you and stick with it!
The Cons of Using Social Platforms
Being seen
The unavoidable truth is there are a lot of people, businesses, etc. on social media, so being seen (especially with algorithms changing all the time) can prove to be difficult. Platforms are built on “trends” and their job is to provide the most relevant information consistent with those trends. Staying on top of the game or even entering it has proven to be a full-time job!
Time
The platforms you choose and the number of platforms you are on determines how much time you need in order to really make the accounts effective. If you’re only planning on posting when you have time, then 90% of the time, no posts will ever make it out onto your social page or pages.
Hands-on
Social media by its very name tells you what it is all about: being social. If you don’t know how to use social media on a business level, then maybe you need to hire someone full-time to manage your accounts or provide you with consulting on how to run your social media accounts.
How do you determine what Social Media Platforms you Should and Should not be on?
Every social media platform was built with a specific function in mind. Your ideal reader will be on each of these platforms for specific reasons, so if you don’t feel comfortable with the platform, you are unlikely to be successful with it.
As I always say, find what works for you and stick with it!
Here are the most common options for most people:
Facebook provides in-depth personal information and is a great method for link sharing. Businesses that want to be educational online (maybe with blogs) may do well on Facebook because they can link out to their blogs and other websites in coordination with interesting imagery.
You can also use Facebook groups to promote your books.
Instagram is used best for businesses selling a product or lifestyle. It’s easy to display product images, create an attractive aesthetic, and talk about your book with Instagram.
It is an ideal platform for celebrities or people showcasing a talent.
Twitter is a news-based platform. Sports, news channels, politicians, and celebrities do best on this type of platform. It’s easy for users to share quick tidbits of information, whether it be fact or opinion.
It’s not the best for long-form content.
This platform relates to topic-specific interests. Inspirational ideas, how-to’s, and DIY’s are most common here. Pinterest can be an effective tool for selling certain types of products and educating an audience, but everything should stay creative.
The kinds of products best sold through Pinterest are design, fashion, food, or art-based, so it’s an ideal medium if you’re writing about this sort of thing.
YouTube
If using YouTube for your business, you will be most successful if you post creative and attention-grabbing tutorials or entertaining and humorous content.
A little-thought-of-fact is that YouTube is the world’s second-largest search engine, so it’s an important part of your SEO marketing as well.
Snapchat
Similar to Twitter, Snapchat is a platform best used for quick updates (especially since anything public only stays available for 24 hours). It’s a good way to promote an event or the release of a product because you can make several reminder posts every couple of days and it won’t overwhelm your audience.
Nicholas C. Rossis 
Reblogged this on anita dawes and jaye marie.
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Thanks as always, Nicholas. Shared on Twitter.
Best wishes, Pete.
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Thank you so much for that, Pete 🙂
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Reblogged this on Chris The Story Reading Ape's Blog.
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“Find what works for you and stick with it!” I definitely agree with that. I have experimented over the years and find some platforms work better for some audiences, and others for other audiences.
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Absolutely. There’s also the matter of individual preference. I just don’t get some media but that doesn’t mean they won’t work for you!
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Very useful article, thanks Nicholas. I also found the information in the Facebook groups article very interesting. Cheers, Jon.
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Reblogged this on Wilfred Books and commented:
Could you use social media to promote your book? Choose wisely!
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I’m still relatively new to all this, but I definitely agree with finding your niche. I understand that promotion comes with the territory, but I don’t believe in using every social media tool possible. Not only is it time-consuming, but as a consumer, oversaturation turns me off. I’m sure I’m not the only one who feels that way.
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Oversaturation works in some cases. It’s so time-consuming, though, that I can’t imagine how smaller authors can afford it!
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Reblogged this on Kim's Musings.
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Nice post
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Thank you, Johnny 🙂
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Thank you, Nicholas, these posts of yours are most helpful.
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That’s so kind of you, Robbie! Thank you 🙂
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Reblogged this on Author Don Massenzio and commented:
Check out this great post from Nicholas Rossis’ blog with The Pros and Cons of Social Media
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Pingback: Week in Review – Joan Hall
I am just getting into Social Media… at age 42. I’m starting to get most of them, but Snapchat still confounds me!
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If it’s any consolation, I’m 50, been doing this since 1995, and I’m still confounded by many of them 😀
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You have to be on social media. EVERY DAY, if you want your book to get noticed?!! Aaaaaaah! Noooooo! Hell-to-the-nah! Thank you for lighting that fire beneath my ass🙃
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Lol–sorry 😀
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Impressed by your blog🤩
People don’t usually think that they are living two lives; one that is real and the other is on social media.
I also wrote about it in my latest blog, so lemme know your thoughts on that.
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That was a good post. Thanks for sharing!
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