Did you know that a great way to promote a business is through an ebook?
As regular readers of this blog know, I have been focusing on freelance writing this past couple of years. So, this is a tip that may be of particular interest to non-fiction writers and anyone else who is looking to make a living through their writing.
Good content has become the brute force that drives a majority of the marketing strategies on the internet today.
Indeed, that is why writers are as popular as ever – it is a golden era for content marketing (although things are still hard for fiction writers). Whether it is explainer videos, blog posts, or infographics, every form of online marketing requires high-quality content that attracts more clicks and revenue.
So, say a company has hired you to write an ebook for them. How can you use it to promote their business? Bigrock Coupon recently produced a great infographic that answers just that question.
Selling your Business with Ebooks
A little longer than your average blog post, and more text-based than an infographic, an eBook is something that can give a detailed insight into your brand’s expertise and understanding of your business field. Not only does it help in lead generation, but it also helps in establishing your brand as a leader and expert within your target market.
Now, you may have created the perfect eBook for your business, with the right topic, design and everything else, but if you don’t promote it wisely, it will all be for nothing. So the question is, what is the right way of marketing your precious eBook?