I have written in the past extensively about email marketing, video marketing, and even live video marketing. But email video marketing? Is that even a thing?
Turns out that yes, it is. Basically, instead of writing up an email, you record a video and send it to your subscribers.
Nuno Sancha of SendX recently wrote a great guide on video email marketing. As he explains, videos capture more attention than your writing. You can explain things better and keep your engagement rate higher. You will find my summary below but you can check out the original post for more!
Video Email Marketing – How To?
Since video files are heavy, avoid attaching a video directly to your email. Instead, take advantage of YouTube. Upload there and share the link in your email. Besides, this will let you share the video with your YouTube subscribers as well as your newsletter. Two birds, one stone.
This offers an extra advantage, as YouTube now offers rich metrics that let you see at a glance how popular your videos are and what audience they are reaching.
How to insert a video link to your email
After you upload the video on your Youtube channel, grab the link, and take a screenshot of the thumbnail. Upload the image to a space you use, such as your blog.
Copy the address from your Media Library (see below) and insert it into your email, then link it to the video’s YouTube address. When people click on the image, they will be sent to your video on Youtube.
Landing Page with Retargeting
Instead of linking the image to your YouTube video, you can also send people to a custom landing page on your blog or website. This will let you better control the content they see.
Have the video embedded and ready to play on that page. If you are selling or launching a new book, you can use a Facebook Pixel or Google Ads for retargeting purposes.
Tips to Better Succeed in Your Video Email Marketing Endeavors
First of all, only give value to your subscribers. Avoid long videos that will waste their time. Only do it if the long video is something you must really do to pass your message. Time is money, so don’t waste it from your subscribers. After all, you may be throwing money away as well!
Second, let your subscribers know that the content from the email is a video. Put something like “[Video]…” in your subject line. The heads up will be appreciated.
Third, the concept of funnels applies in the video email marketing world as well. You do it in your traditional email marketing campaigns, so keep doing the same with your videos. Create relevant content for your audience, making sure that you use segmentation and different videos for different stages of your funnels.
Platforms like Facebook, Instagram, and even Twitter are optimizing themselves for videos every day. You can look at successes like Snapchat, and now Tik Tok, for proof that video is the king on the internet realm. Youtubers and Streamers are the new rockstars of our era, and they achieve it by creating videos.
So, maybe it’s for us to lose that fear of being in front of a camera, and use our writing skills to write some awesome scripts for our next videos before embedding into our email marketing campaigns!
beetleypete said:
Good tips for those looking to do this, and no better time to learn how to than at the moment. 🙂
Best wishes, Pete.
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Nicholas C. Rossis said:
True. Most people have a lot of free time right now 🙂
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Marcia said:
Thanks, as always, for a helpful post, Nicholas. I don’t know if I have the nerve to make a video or not, but I plan to give it some serious consideration, and I’m filing this info away for the day when I get brave enough to give it a shot. 🙂 Sharing!
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Nicholas C. Rossis said:
Same here, to be honest! I still dread facing the camera 😀
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chiranjeevi said:
Insightful
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Nicholas C. Rossis said:
Thank you!
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Don Massenzio said:
Reblogged this on Author Don Massenzio and commented:
Check out this helpful post from Nicholas Rossis on the topic of Email Video Marketing
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wilfredbooks said:
That’s a very sensible idea to include the YouTube link, rather than the video itself, Nicholas: it is possible to make short, lightweight videos that are very small files, but the content of necessity has to be minimal, so for the full-fat content it’s best to only post a link. Also, some people instinctively respond negatively to content-heavy emails, preferring them short & to the point! Cheers, Jon.
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Nicholas C. Rossis said:
Very true, Jon! Not to mention the fact that people reading on mobile devices can get charged a lot of money for watching a promo video – something that’s bound not to go down well with them!
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kimwrtr said:
Reblogged this on Kim's Musings.
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Debby Winter said:
You’ve said it, email video marketing is now a thing, just make sure to never include the YouTube video as an attachment to the email. Thanks for all the marketing tips they serve me well.
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Nicholas C. Rossis said:
So glad to hear that, Debby! Thank you 🙂
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Kartikeya & Saveen said:
Good observations and thoughts. A new concept which will help people and businesses in the long run.
I have started a new blog for marketing trends and concepts.
Do give this a read, and leave your thoughts. Probably we can connect over this.
https://marknations.wordpress.com/
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Nicholas C. Rossis said:
Thanks for the link!
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jvtopsales said:
This is really helpfull. A casual email didn;t give much impact for me. Give some videos so they can watch our promotion is much better now.
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Nicholas C. Rossis said:
Exactly! Thanks for leaving a comment 🙂
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bettiecarmack said:
This is very informative post!! Thanks for sharing.
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Nicholas C. Rossis said:
Thank you, Bettie! So glad you found it useful 🙂
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