My article on The Evolution of Blogging has turned out to be one of my most popular posts. So, I have some more information on the subject of blogs and blogging for you, courtesy of Logomaker. As I make most of my living writing blog posts as a freelance writer, this resonated with me.

I have picked some of the most striking data, much of it updated for 2020.

Blogging tips | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Why blogging is great for companies

  • Through blogs, B2B marketers get 67% more leads over those who do not have a blog.
  • A blog for companies can get 97% more inbound links to the website.
  • Blogging ROI reveals that $1,600 worth in content can mean over $60,000 in traffic.
  • The cost of blogging is 62% less than outbound marketing while generating three times as many leads.
  • 55% of bloggers had good results with blog posts with more than 2000 words.
  • Over 77% of online users regularly read blogs.
  • More than 22.2 billion blog posts are viewed by 409 million readers on a monthly basis, blog traffic statistics reveal.

How is blogging doing?

  • By 2020 there will be 31.7 million bloggers in the US.
  • As for 2017, 21.9% of survey participants published a blog post once a week. Only 2.6% of bloggers post new content on a daily basis.
  • Time spent writing a blog post went up 65% since 2014. The average post currently takes 4 hours to write. However, every year it takes a bit longer to write an article as there is more demand for quality content.
  • The most popular blogging topics are lifestyle, parenting, travel, beauty & fashion, and food & drink. Fashion saw a massive decline from 2016, dropping from 22% to only 8% in 2018. This is because social media has taken over what fashion blogs did for readers in the past.
  • More than 50% of bloggers are 20–35 years-old.
  • There are about 5.8 million articles posted daily.

Who reads and who writes those posts?

  • Website traffic can be increased by as much as 434% with a blog.
  • 46.74% of 18 to 29-year-old Americans stated that they read blogs (2018)
  • The average time a reader spends reading an article on a blog is 37 seconds. Grab your readers’ attention straight away so they read the entire post rather than just skim through it. Also, avoid the F-shaped reading pattern with smart design.
  • Content that offers a solution to readers is more successful. Readers usually read a blog to find a solution (to a common problem). The content should, therefore, be skimmable so readers can find what they are looking for without having to read the whole post.
  • Images, videos, and audio content boost engagement. 75% of bloggers reported “strong results” when using more than 10 images. Original research has proven to be only 39% effective. Analysis for every article only has a 49% effectiveness, and formal editing processes only yields a 38% result.
  • Blogs are 5th on the list of most trusted sources for credible information online.
  • 30% of the most successful bloggers spend more than 30 hours weekly working on their blogs. Successful bloggers are the ones that have more than 10,000 unique visitors or more per month.
  • 43% of bloggers get the most results by driving traffic through Ads. Even though 97% of bloggers use social media to drive traffic, it is actually the least effective way of generating traffic — a mere 28% of bloggers state it brings results. On the other hand, the most effective way — paid services — was used by just 17% of bloggers in 2019.
  • Prominent bloggers (those who make over $50K from their blog) apply 343% more email-marketing methods than low-earning bloggers.
  • There are more than 31 million active bloggers in the US.
  • The typical blog length is 1,142 words (2017).
  • How-to articles are the most popular type of content, with 75% of bloggers writing them. News and trend blog posts were second at 49% and eBooks and guides third at 47%. This, however, doesn’t necessarily reflect readers’ preference.

For more interesting data, visit the original post!