If you’re like me, you’re probably wondering from time to time why you even bother marketing your books. I mean, there have been times when everything I’d try would seem to be in vain. When, at best, I broke even on my Ads. When people wouldn’t read my work if I literally gave it away.
Mind you, it has nothing to do with books. But it has everything to do with marketing. Read on and you’ll see what I mean!
The Shed at Dulwich
London. Home to over 8 million people. A hub of cultures colliding into a mishmash of food. Steaming fish and chips and spicy curry. Hot tea and sticky toffee pudding.f a restaurant is ranked as being the best in London, it has to be good, right?
In April 2017, Oobah Butler, a writer for Vice who had previously been bribed by restaurants to give good reviews, set out to test the system and prove a point.
He decided to fake an entire restaurant.
Named “The Shed at Dulwich,” after well, Butler’s own shed at Dulwich, he quickly began to set up the fake dinner place.
A $13 burner phone was all he needed to verify it on Yelp. Having no address, he called The Shed an “appointment-only restaurant”.
He set up a two-page website, complete with ever-so-very-hipster mood-inspired dishes and delicious photos of food. Hot spots are all about quirks, so to cut through the noise he needed a concept silly enough to infuriate your dad. A concept like naming all of his dishes after moods.
As he explained on his website:
You choose which mood fits your day, and our Chef interprets that. We can also tailor dishes for special occasions and at extra cost.
And he continued with…