Facebook Appeal Script

Tags

ad accounts, appeal, Facebook

Have you been running Facebook ads for your books and found your ad account disabled at some point? If so, then you’ll find this Facebook appeal script that InSync Media’s SEO guru, Mike Guess, shared with me a godsend.

The top 3 strategies that Facebook marketers have used to restore a disabled ad account is:

1. Keep sending an appeal, and
2. keep replying to all their emails, or…
3. Get hold of a Facebook ad rep via Fb chat (if you have this feature)

1. Keep sending an appeal

When your ad account has been flagged and disabled, you can send multiple appeals.

When you do send an appeal, NEVER EVER ARGUE with Facebook!

Just admit fault, even when you know you’re not at fault!

You can use these sample scripts to send an appeal, editing and modifying them to suit your situation:

Sample script #1

Hello Facebook Ads Team,

I understand that my ad account has been deactivated for Policy Violations, and I want to apologize for any misunderstanding on my part as it is my #1 Goal to be 100% compliant with Facebook’s advertising policies.

I want to make sure my customers and Facebook users get a positive experience at all times.

My intention is not to mislead or misdirect anyone and I would love your help in making sure that doesn’t happen with my ads.

That being said, I would like to have a full review of my account in hopes that it can be reactivated.

I understand that Facebook is well within its rights to deactivate any account for policy violation, and I would appreciate it very much if you could explain to me which policies I have violated so that I can correct them.

I’ve taken a look at my ads over and over again, but I can’t see which of my ads are in violation. I believe they are compliant with Facebook’s standards.

For example:

• I have a working landing page and my ads do not show any broken functionality.
• I have no before and after pictures that might project a negative self-image.
• I’m not promoting illegal products or prohibited goods.
• I’m not making assertions about personal attributes.
• I’m not promoting MLM, counterfeit documents, or spyware.
• I’m not making misleading claims, referencing controversial content, or using profanity.
• I’m not using automatic animation or using techniques to hide the content of my destination pages.

I understand that you cherish your users and want to give them the best user experience, and I do not want to negatively affect their view of your company.

Please review my account and let me know what I need to do to fix it to be 100% compliant so that I can avoid any future policy violations.

Thank You

One-liner keywords

Any of your messages must be friendly and mention something similar to these one-liner keywords:

• I understand my ads may not be compliant and I apologize for any misunderstanding of your policies on my part. My #1 goal moving forward is to stay within your policies.
• My #1 goal is to comply with your policies.
• I want to make sure my customers and Facebook users get a positive experience at all times.
• My intention is not to mislead or misdirect anyone and I would love help in making sure that doesn’t happen with my ads.
• Please tell me what I need to do to make my ads compliant and I’ll do it.

Never argue or mention anything similar to these:

• There’s nothing wrong with my ads.
• I don’t think I should be disabled.
• But my ads ARE compliant. Please reactivate my ad account!
• I spend a lot of money on Facebook, If you don’t reactivate my ad account I’ll take my business elsewhere.

2. Keep replying to all their emails

After you send your appeal…

Facebook will send an email either letting you know that they have reactivated your ad account, or that their decision is FINAL.

You need to keep replying to all their emails, telling them you’re willing to comply. Even when they say the decision is final.

HOWEVER…

Anybody can say that they’re willing to comply, but it goes a long way to ACTUALLY showing them PROOF & EVIDENCE that you ARE in fact willing to comply!

You need to stand out from the many advertisers who get their ad account disabled, assuring them that you are serious and committed to 100% compliance.

You can use the same script you sent to appeal, but this time attach a screenshot of your ad & landing page and ask them to review it. The format of your email reply can look similar to this:

• Let them know that you realize the issue that may have caused your account to be disabled.
• Admit fault even when you’re not at fault.
• Let them know what possible steps you will take to ensure that this does not happen again.
• Ask to be reconsidered.

Sample email reply:

Thank you for your reply…

My #1 goal is to comply and make sure my customers and Facebook users get a positive experience at all times.

My intention is not to mislead or misdirect anyone and I would love your help in making sure that doesn’t happen with my ads.

I understand that my ads may not be compliant and I apologize for my lack of understanding of your policies. My #1 goal moving forward is to stay within your policies.

I am doing my very best to be compliant and to follow your guidelines, however, I cannot tell where I am violating the ad policy.

Here is a screenshot of my ads and landing page:

[insert screenshot here]

As you can see:

• I am not using any offensive language or content in my ads. It isn’t MLM or anything related to that.
• I don’t use more than 20% of text.
• My landing page is relevant and includes a privacy policy, terms of service, and a contact page.
• My ads do not show any broken functionality.
• I have no before and after pictures that might project a negative self-image.
• I’m not promoting illegal products or prohibited goods.
• I’m not making assertions about personal attributes.
• I’m not promoting MLM, counterfeit documents, or spyware.
• I’m not making misleading claims, referencing controversial content, or using profanity.
• I’m not using automatic animation or using techniques to hide the content of my destination pages.

I’d appreciate it if your team can tell me what to do to make my ads compliant so that I can fix the issue and make sure that it does not happen again in the future.

Thank you!

If they still email with a “NO”…

Just re-edit your email reply and keep replying to their emails!

You will need to keep appealing over and over again, no matter how many times you are told “NO”.

The effort you show to Facebook that you’re actually willing to comply is more important than what you say in your appeals & emails.

To Summarize

In short, these are the top 2 methods you need to do to get your ad account back:

1. Keep sending an appeal, and
2. Keep replying to all their emails until you get your account back!

Additional Methods

If you need an additional method, you can try to get ahold of a Facebook ad rep via Fb chat (if you have this feature).

The goal is to get someone on the phone or to communicate via email. Once you start communicating with a rep, use the same script to ask them to review your ad account to get it back.

However, the Facebook chat is not available to everyone. If you do have this feature available, go to www.facebook.com/business/form/chat and follow these steps:

1. Fill out the form to talk to a rep.
2. If it’s during business hours, there will be a chat box IF chat is open to communicate with a rep. If NOT, scroll down until you see an option for email. Not everyone will have email access, some will only have access to the community.

IMPORTANT: If you DO have email access, ALWAYS click on “Ad Performance and Delivery.” NEVER click on “My ad account is disabled.” Facebook doesn’t like to talk to people with disabled ad accounts. They want to talk about the performance of your ad.

If you’ve done all of the above, but it’s taking too long, or you still can’t get your account back, then your best solution is to start afresh and create a new business manager!