How Amazon Destroyed Publishing. Or Did It?

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Typewriter | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's book

Then, Amazon came along and turned everything upside down. Including typewriters!

In my previous post, How Amazon Destroyed Barnes & Noble, I explained how Amazon (alone) could not be held responsible for the bookstore’s troubles.

This post addresses another common complaint, that Amazon has destroyed publishing.

Again, things are not as black and white as that. Yes, Amazon is a shark. But it was the publishing industry which made blunder after blunder, allowing Amazon to take advantage of their mistakes.

Let’s take things from the start.

A Brief History of 20th Century Publishing

As Kristen Lamb points out in her must-read post, Goliath has Fallen & What This Means for Writers, publishing worked in a pretty standard way for over a century. Writers would take their books to publishers. If their pitch was successful, the publishers would then sign them on, publish the books, and distribute them to smaller chains and independent bookstores around the country.

The leaders in charge of the publishing business knew they had three jobs:

  1. Protect the writers, producers of the product publishers sold.
  2. Protect the bookstores, distributors of books.
  3. Protect the readers, consumers of books.

These are listed in order of importance. If there are no writers, then there is no content: no stories, no books, no movie rights, nothing. With no distribution network, even the most avid book readers will have no way of getting their hands on books. And with no readers, there’s no way to sustain your business.

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Amazon Advertising: The Definitive Guide

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Amazon Advertising | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's bookI was recently hired by SearchNurture to help them write a series of posts on Amazon Advertising. SearchNurture is a Digital Marketing Agency which matches specialized advertisers with companies and professionals. They also offer training in digital marketing and even help graduates find a job (and pay $6,000 upon placement).

I don’t like tooting my own horn, but anyone interested in how Amazon Advertising works should have a careful read, as this is the most exhaustive guide I have seen on the Internet yet–and I’m mighty proud of my part in creating it.

The following articles are available (this list will get updated on a weekly basis):

 

About this blog

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NicholasRossisPageThis is the mirror blog of author Nicholas C. Rossis. It is set up in order to provide an easy way for visitors to reblog posts and read them in WordPress Reader.

You can find out the reasoning behind the duplication in this post.

The primary blog is located on nicholasrossis.me and contains information on book marketingwriting; my fantasy series Pearseusmy short stories collections and my award-winning children’s books.

Back from Lefkada

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I apologize for disappearing on you this past week. We spent a week on the island of Lefkada, in the Ionian Sea. Since I now have over 2K emails to wade through, I hope you’ll forgive me if I’m uncharacteristically brief and just share a few photos of this lovely island.

As always, we stayed at Mira Resort. Our friends, Romina and Manolis, who also own the downtown boutique hotel Boschetto, have built this exquisite place that overlooks the Adriatic Sea.

Lefkada Mira resort | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

The views are spectacular, especially at sunset:

Lefkada Mira resort | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

From our room, we could see all the way to St. John beach (Agios Ioannis) with its windmills and kite surfers:

Lefkada Mira resort | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

The food was surprisingly good, with a couple of high-end restaurants. One of them is right next to a paragliding spot, making for a rather unusual lunch experience. One moment you’re enjoying this:

Lefkada food | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

And the next, you’re seeing someone literally next to you do this:

Lefkada paragliding | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Every afternoon, we visited the city of Lefkada. Like the rest of the Ionian islands, it has a distinctively Italian feel to it.

Lefkada | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

This is especially obvious in church architecture, which is quite different from the Byzantine style celebrated in Greece.

Lefkada church | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Lefkada is plagued by frequent earthquakes that often exceed 6.5 on the Richter scale. As a result, few truly old buildings survive. The exception is some centuries-old churches, since these were built to higher standards than normal houses. Some have stunning interiors, like this tiny St. Nicholas church in the city center. While I was taking this photo, they were preparing for an “artoclasia” – the blessing of five loaves of sweet bread that are then distributed to the congregation.

Lefkada church | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

It was mostly the ice cream that appealed to the wee one, though. And she had one each and every day, making this her best-holiday-ever!

Mary-Natalie eating ice cream | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books