I haven’t written about Twitter in a while, so I hope you’ll enjoy this post. If you want to read more on the subject, check out this older post, Show, Don’t Tell, on Twitter.
Manoj Rupareliya, an Online Marketing Expert and Blogger, has kindly written for us this guide for authors using Twitter. Manoj is an experienced writer himself, specializing in the fields of technology, blockchain, crypto, AI, Digital Marketing, and SEO. All his posts are aimed at providing credible help and insights for readers who want to stay updated all the time. Connect with him on Linkedin and Twitter.
Twitter For Authors: The Ultimate Guide
Writing a book is like creating a world, whether it is fiction, non-fiction or even a mentoring book. But with digital evolution, book readers have changed their reading habits. You will now find them on digital platforms such as mobile phones and websites instead of bookstores.
While this is an opportunity for many new writers and creators to reach readers beyond the hassles of publishing houses, it has also made it harder for writers to promote their books more effectively.
Social Media has gained more power through continuous user engagements in creating robust platforms for advertisers and marketers. But, when it comes to book promotion, a Social Media platform that is more of text-based can help you promote your book quite well. Twitter can be such a platform.
Why is Twitter a good platform for your book?
This micro-blogging platform has everything that makes for a promotional platform with an excellent network of intellectuals, writers, readers, and many more.
Not only that this platform provides the right people to convey your book to, it also has a record of successful promotions. Twitter has 330 million monthly active users and 134 million daily users. Thus, this platform is the right place to reach more people for your book promotion.
On average, a person in the US spends over 2 hours daily on their smartphone and from those 3.39 minutes are used on Twitter per session. You may think this is a short span, but the average life of a tweet is 15-20 minutes. Considering these statistics, a peek of over 3 minutes can surely help promoters promote on Twitter.
So, how can Twitter help you promote your book?
How to use Twitter for book promotion?
Twitter has a restriction of 280 characters at present. Using this restriction to your advantage is how Twitter promotion works wonders. There have been many such examples of success, with one of the most popular Twitter users being J.K. Rowling. The famous author of the Harry Potter series has been the leading example of using Twitter with some over the top promotions.
Here are some ideas to get you started on Twitter.
Book Website linking with a Twitter account
Your twitter account is your billboard, so to speak. So, it is important for you to link it with your book page. Use your profile as your advertising canvas. For example, you can use your book cover as the cover image of your Twitter account. This way, anyone who visits your Twitter profile will get to know about your book and an actionable link on the profile can lead readers to your book’s site.
Promotion through engagement
Engage your readers and book fans with tweets and posts that keep them hooked. The best strategy here is to initiate a discussion on any of the important aspects covered in your book. For example, if you are promoting a book on time management, engage readers through poll tweets like, “which is the best practice for time management?”
Provide options and as the readers provide their opinions the poll gets constant engagement. This is an effective marketing strategy used by many marketers in partnership with a mobile app development company to create digital engagements through so-called gamification.
As you can see, I have successfully created a poll that will be updated regularly once any reader shares their opinion. This way, it continuously keeps readers and other twitter users on my profile engaged with this tweet.
Trending tweets
Using trending tweets to promote your books is another great trick. You can always find what is trending on Twitter using the hashtag symbol on the sidebar.
Use trending words or tweets for your book promotion by engaging in discussions and other trending polls. Sharing your opinion can make a difference to your readers and followers.
Following other authors
Follow other authors to tap into their readership for your books. A mutual admiration can certainly help your cause and there is nothing wrong in doing so. If your book is reviewed or recommended by other authors on Twitter, it certainly authenticates your promotion and your readers will have a credible source to rely on.
You can also look to follow writer groups and associations as they can help you promote your book to their readerships and even have it recommended by their member authors.
List the people you want to target
Listing the people you want to target through your Twitter account will help you focus your efforts in the right direction. There are two types of list that you need to develop:
- Ones who you need to pay attention to.
- Ones who need to pay attention to you.
Once you list these people, try to interact with them in friendly banter. This will induce engagement, which is vital for your book promotion.
Tap reviewers through Twitter
Find potential reviewers through Twitter and offer them ARC (book copies for review).
This will help generate a buzz around your book organically as these reviewers will tweet reviews and other important elements of your books from their own profiles.
You can later retweet these reviews to help your readers find those reviews easily and allow them to tweet their own take on the reviews. This technique ensures reader participation and is quite effective in book promotion.
Tweet your Insta
Link your Twitter account to your Instagram account and post stories and pictures related to the book launch and other book promotion-related events regularly.
Whenever you post images, videos or any other book-related stuff, you will be asked if you want them to be shared as a tweet on your Twitter account. Just tap the button and let your readers know more of you through your Instagram account.
Tweet, Engage & Keep Going
You can use Twitter to help with a new release launch. Here are some techniques:
Spoiler Alerts: Provide your readers with spoilers to induce curiosity about your book (but warn them beforehand).
Use aspects and elements of your book and tweet them on a regular basis until the book is launched. After the launch, tweet polls and relative opinions from different sections of readers, reviewers, and critics.
Twitter Ads
All the above tricks and tools are free. However, you can also use a paid tool: Twitter Ads. Twitter Ads can help you get noticed. They are specifically designed for promotional and marketing activities on any Twitter account. They provide a variety of features and packages helpful in the promotion of your books.
- Twitter Analytics:
Twitter analytics has several features that can help you measure the promotional outcomes of your Twitter Ads. Starting with Audience Insights, they provide valuable insights into aspects like demographics, lifestyle, consumer behavior, etc.
Other important insights that it offers are information on buyer personas, spending patterns, reader’s interests, etc. These insights are vital to your promotional campaign as it allows you to make necessary changes to alter the final outcome.
- Activity Tracking:
You can track your twitter activity through this feature. It will help you to gauge the tweeting promotions that you have been doing. You can get insights on top tweets, engagement rates and even track number of impressions by your tweets.
- Events Tracker:
if you have hosted any Twitter events for your book promotion, you can track engagement rates and impressions on those events, you can also track video activities regarding your videos posted along with the tweets during the promotional event.
- Dedicated Dashboard:
A dedicated dashboard provided on the homepage of the account that lets you know the tweet percentage, engagement percentage, impressions percentage, with a dedicated monthly summary of all the tweeting activities to monitor and improve them for better promotions.
Conclusion
Promoting your book on Twitter can be hard work. However, it doesn’t have to be tedious or boring. If this medium appeals to you, engaging with fellow writers and readers can be fun.
So, if you have a great storyline to tell with your book, then start engaging with your readers on Twitter!
robbiesinspiration said:
Some very useful information here, Nicholas. Thanks for sharing.
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Nicholas C. Rossis said:
Yay! Thank you, Robbie 😀
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beetleypete said:
90% of what I see on Twitter now has to do with book promotion. It does appear that authors need to be fully prepared to engage with Twitter to promote their work these days.
Thanks to you both for the essential tips.
Best wishes, Pete.
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Nicholas C. Rossis said:
True. Indeed, I think that’s the case with every social medium. Unless you’re prepared to actively engage your followers, you won’t get far.
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Darlene said:
Great tips, thanks!!
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Nicholas C. Rossis said:
Thank you, Darlene 😀
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Charles Yallowitz said:
I’ve been wondering about Twitter since I haven’t had much time to work with it. Seems you have to be fairly active to get anywhere, so it fails if you can’t be on throughout the day. The speed is too much for a tweet to get any real traction. Your pushed down into the depths within minutes if a follower has thousands of followers. All I’ve seen are promos and lists of recommended authors, which cause a flood of thank you messages and nothing else. Feels like it’s mostly authors all trying to promote to each other without buying. Reviewers I meet are all charging more than I can afford too. I have tried for more interactive tweets in the past. I get either nothing to reply to or the same people I see on WordPress. So, I haven’t really cared much in a long time.
Do want to question that trending hashtag though. I think it depends on what it is. I write fantasy, so connecting all the political stuff I see doesn’t make any sense. Same with sports and celebrities. It kind of comes off as intrusive. Got a bunch of people talking about a topic and then you jump in to yell ‘Buy My Book’? Not sure how that’s really going to help.
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V.M.Sang said:
I tend to agree with you, Charles. Most of the people who are contacts of Twitter either don’t post very often, or don’t reply to any of my posts. I’m not a fan! There are too many other platforms that I can’t spend too much time on one.
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Charles Yallowitz said:
It used to be helpful, but now it feels like it goes too fast. I really toned it down when I saw that my pinned tweets got many retweets, but the associated book wasn’t selling. Then, I’d follow some authors and get bombarded by daily private requests for me to buy their book. Once I got a day job that meant I couldn’t check every 30 minutes, it was over.
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Nicholas C. Rossis said:
Find what works for you and stick with it, that’s what I always say 🙂
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Nicholas C. Rossis said:
“Buy my book” will definitely not work. I believe the point was to use hashtags about things that actually interest you to form a network of potential readers. Not unlike what you’ve done with your blog, in a sense. It’s just that Twitter is faster to maintain than a blog.
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Charles Yallowitz said:
Hashtags of interest are different than the trending ones. I use fantasy and author group hashtags as well, but those never trend. #justinbieberisover and #iranUSA were two trending hashtags that I woke up to. Neither could be used by me. Maybe the wrong term was used here?
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Nicholas C. Rossis said:
Good point. A better definition would be to find trending hashtags that are also of interest to you and of relevance to your work.
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Charles Yallowitz said:
Yeah. That gets challenging for fantasy. They’re usually hashtags of other series and some of those fandoms are highly territorial. You claim your series is like another then you get compared to the gills.
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Nicholas C. Rossis said:
That’s true. I guess Twitter hashtags are harder for fiction authors, especially fantasy ones! With sci-fi, for example, you could easily piggyback on, say, NASA’s account. As for dystopian fiction, well, all you gotta do is follow the news!
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Charles Yallowitz said:
True. Fantasy is the outsider once more. It’s weird too. With most genres, a series getting popular brings up others as a whole. People follow the genre at least for a bit. In fantasy, you have a lot more tribalism. A series goes hot and you see others dwindle. You get bombarded by negative comparisons and people stick to that one author. I’ve met so many who say ‘I don’t like fantasy except for-‘ and they mention the popular one. I wonder if the genre is still seen as immature abs for kids, so adults don’t try it beyond the big ones like GoT and Potter.
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The Story Reading Ape said:
Reblogged this on Chris The Story Reading Ape's Blog.
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Daniel Kemp said:
A detailed and thorough insight. Thank you!
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Nicholas C. Rossis said:
Many thanks, Daniel 🙂
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OIKOS™-Publishing said:
Thank you for this very useful information, Nicholas. Have a beautiful weekend! Michael
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Nicholas C. Rossis said:
Thank you, Michael! You too 🙂
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OIKOS™-Publishing said:
Thank you, Nicholas! Always on the hunt for best information. 😉 Michael
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janetsm said:
Thank you for all the helpful information!
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Nicholas C. Rossis said:
Glad you found it useful, Janet! Thank you 🙂
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Jan Sikes said:
Great Twitter tips, Nicholas! Thanks!
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Nicholas C. Rossis said:
Thank you so much, Jan 😀
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missimontana said:
I disagree with the “use trending hashtags” to promote a book. This may be fine with a harmless one like #Caturday, but I have seen some authors posting “buy my book” tweets on hashtags of serious tragedies. The Notre Dame fire, mass shootings, Kurdish genocide-I’ve seen book promotions on them all. For me, it’s a real turn off, and I won’t buy anything from anyone who would exploit these things for profit. I know the author meant to use hashtags for writing or books, but too many authors don’t get that message. Plus, I don’t check trends much anymore because the comments are so hateful and stupid and full of conspiracy nuts, and who wants to be associated with that? I am finding some good writing friends on Twitter; there are plenty of good people if you are careful who you follow.
My personal rules are:
1. Don’t comment on world events unless you are going to say something to express sympathy and compassion for victims.
2. Carefully read through a trend to see if it’s something you want to be associated with. The real reason for a trend can be misleading, and an ignorant comment can make you look foolish.
3. Never promote your work on a tragedy, even if it’s relevant to it. It makes you look selfish, greedy, and clueless, even if the book is compassionate.
I haven’t promoted a book yet, so I cannot say what will work well, but I’ve been on Twitter since 2012, and I’ve learned these things the hard way. I have blocked people for attempting to sell me stuff using trending tragedies. Use hashtags, but beware them too.
This is a good article, thanks for sharing, Nicholas.
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Nicholas C. Rossis said:
Good point, thanks for sharing. Not all trending hashtags are about tragedies, though. For example, space exploration has some trending hashtags every now and then and you could piggyback on those if you write sci-fi!
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Audrey Driscoll said:
Good info here, especially in the comments. It sounds like success on Twitter is like success anywhere else — you have to put in the time. I think I’ll stick to blogging and writing.
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Nicholas C. Rossis said:
I’ll probably do the same, to be honest, as blogging is where I feel most comfortable 🙂
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Audrey Driscoll said:
And there’s no character limit!
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Nicholas C. Rossis said:
Don’t get me started on that… 😀
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wilfredbooks said:
Thanks for the post, Nicholas. I don’t use Twitter myself, but I’m sure many authors, both established and aspiring, use it, so I will certainly reblog this. Cheers, Jon 🙂
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wilfredbooks said:
Reblogged this on Wilfred Books and commented:
If you’re an author and you use Twitter: this is the ultimate guide!
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kimwrtr said:
Reblogged this on Kim's Musings.
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Jack Eason said:
Reblogged this on Have We Had Help? and commented:
Make up your own minds…
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richarddeescifi said:
Reblogged at https://richarddeescifi.co.uk/reblogging-twitter-for-authors/
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